You can also build completely custom fields such as Targeted Persona or Product Interest. If you have a special type of engagement that isn’t already listed you can add it to the Type as a picklist value. For example, you can use the Type field to identify the type of engagement the Campaign is for, such as Webinar, Conference, Event, Whitepaper, etc. You can customize the values in standard fields such as the Type field. The third post, Manage Campaign Members in Lightning, walks you through how to manage Campaign Members step-by-step. If you’re interested in an overview of Campaigns, I suggest you start with the first post in this series, Salesforce Campaigns in Lightning. This post will provide an overview of how to customize Campaigns in Salesforce for the Lightning admin. This post is the second in a series of three blog posts about Salesforce Campaigns in Lightning. Lightning has changed the ways we Interact with Campaigns, Setup, and especially page layouts.

The great thing about Salesforce Campaigns is you can customize the fields and page layouts to fit your needs. Campaigns are a flexible, native object that allow you to track your engagement efforts and performance in Salesforce.

Lightning app builder page layout